Lamborghini Isn't the Only One—Pagani Shares Why It Refused to Build an EV
Lamborghini Isn't the Only One—Pagani Shares Why It Refused to Build an EV
Saajan JogiaSat, June 27, 2026 at 6:04 PM UTC
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Pagani
While brands such as Porsche, Honda, and Ford were among those that switched to manufacturing electric vehicles a few years ago, they have since been learning some bitter truths about the EV industry.
It is not that they have pulled back from their EV strategies entirely, but rather that they are aligning their organizational structures with lower demand for EVs.
Lamborghini, however, is one such brand that chose to keep EVs out of its lineup and is instead focusing on making internal combustion and hybrid supercars and hypercars.
Similarly, Pagani, the Italian supercar brand known for making exotic cars powered by screaming V12 engines, has revealed the same reason for not developing an EV.
Pagani Realized Something While Working on an EV
Pagani
A brand that makes exclusively limited, art-like cars requires plenty of time, additional resources, and a huge investment to develop a car that runs on a different fuel.
Despite the big challenge for Pagani, the Italian marque was actually developing an EV alongside the Pagani Utopia. However, the project demanded too many resources to the point where the team questioned whether making an EV was really worth it.
The founder and chairman of Pagani Automobili S.p.A., Horacio Pagani, revealed his brand's EV story while attending an event. He said:
"We worked on it until 2022. For me, it was a much more difficult project, and we ended up spending more time on the electric car than on the one with an internal combustion engine."
But the EV project never made it past the planning phase because Pagani realized it had no customers to buy an electric hypercar. The chairman added:
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"No one showed any interest in this idea. I would have liked to see it come to fruition, if only to recoup the investments we’d made. We’re too small a company to work on projects that don’t pan out."
Horacio Pagani has suggested that he is not opposed to EVs, but the lack of sufficient demand has led his brand to prioritize cars powered by internal combustion engines.
Lamborghini Remains Satisfied With Its Decision to Remain Away From EVs
Guessing Headlights reported that Lamborghini was working on an all-electric supercar, the Lanzador, and an electric version of the Urus SUV. However, the brand scrapped its EV plans early this year, citing insufficient demand. The company stated:
“Following extensive analysis and ongoing dialogue with dealers and customers, it became clear that the pace of adoption of pure BEV [battery electric vehicle] vehicles has slowed considerably, particularly within the luxury super sports segment, where demand remains very limited.”
Two days after Ferrari unveiled its first all-electric car, the Luce, a model that faced significant backlash, Lamborghini CEO Stephan Winkelmann revealed he was glad the decision to choose the hybrid route over EVs had worked in the brand's favor. He said:
“Our decision to go from [traditional internal combustion engine] to plug-in was a very important one for us, and it worked out.”
However, he refused to comment on the Luce EV:
“We don’t speak about our competitors … but everybody has their own strategy.”
Winkelmann confirmed that due to a low customer acceptance of EVs, Lamborghini switched to hybrid cars. He said:
“By observing the market … we saw that the acceptance curve [of EVs] for our type of customers is not increasing, and that therefore we decided to move away from a full-electric car into a plug-in hybrid.”
Source: “AOL Money”
