Why Investors Were High on Trulieve Cannabis Stock Today
- - Why Investors Were High on Trulieve Cannabis Stock Today
Eric Volkman, The Motley FoolNovember 6, 2025 at 1:38 AM
0
Key Points -
The pot company coughed out its third-quarter results before market open.
It didn't do too badly, essentially meeting analyst estimates and reporting a healthy increase in loyalty program membership.
10 stocks we like better than Trulieve Cannabis ›
Trulieve Cannabis (OTC: TCNNF) reported its third-quarter results Wednesday morning, and its performance provided sufficient fuel for guarded optimism from investors. Collectively, they reacted by pushing the marijuana stock's price more than 2% higher that trading session, beating the S&P 500's (SNPINDEX: ^GSPC) 0.4% advance.
A modest buzz
For the quarter, Trulieve's revenue came in at $288 million, which was a slight (1%) improvement over the same period of 2024. The company's net loss not according to generally accepted accounting principles, or GAAP, stayed essentially level at $12 million ($0.07 per share).
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »
Young person lighting a marijuana cigarette.
Image source: Getty Images.
Both headline metrics were roughly in line with the average analyst projections.
Operationally speaking, events for Trulieve during the quarter pointed to several potential sources of growth. It said that the membership rolls of its proprietary rewards program reached 820,000 souls at the end of September, and it seems many of those folks are loyal customers that keep coming back -- 77% of total company transactions came from them.
Same as it ever was
While those developments are potentially quite beneficial, Trulieve remains habitually loss-making on the bottom line, and that top line isn't moving much. The only market mover that's going to make a difference is de facto U.S. legalization at the federal level, and while that's probably inevitable, the nation's politicians are slow-walking any steps toward weed law reform.
Should you invest $1,000 in Trulieve Cannabis right now?
Before you buy stock in Trulieve Cannabis, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Trulieve Cannabis wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $589,424!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,217,942!*
Now, it’s worth noting Stock Advisor’s total average return is 1,054% — a market-crushing outperformance compared to 193% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
See the 10 stocks »
*Stock Advisor returns as of November 3, 2025
Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Source: “AOL Money”
